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The FOUR Pillars for Outstanding Sales Performance

Training courses are important for companies wishing to give their sales teams an advantage. We more effectively meet the needs of businesses like yours because we specialise in the Hospitality, Business Travel and Events industries and we have developed a wide range of sales training courses designed to meet your specific needs.  

Increasingly however sales leaders want to create a profound and sustained transformation of their sales performance. 

Our sales talent management consultancy will enable your company to do exactly that.  We take a far deeper look into your company to create and embed a proven process that delivers continual sales performance improvement.

Our approach is tailored to the needs of each Client but has been developed over many years and is based on evidence from a wide range of leading thinkers including the Aberdeen Group and McKinsey.  It rests on four main pillars:

  1. Leadership. We will work with your sales leadership team to make this a process they own and are equipped to lead.

  2. Defined competency. We work with you to define the skills and behaviours that create sales success for your company (building a competency framework)

  3. A culture of self-assessment. We help you create a culture of continual self-assessment; getting each sales person to take responsibility for identifying opportunities to improve their own sales performance and dispassionately reviewing their progress against agreed performance criteria

  4. Management support. We give your sales managers the skills they need to recruit the best, validate self-assessment and support the development of each team member to create outstanding sales success.

The diagram above outlines the process, use the links to the left to find out more about each stage.

Our Sales Management consultancy has helped a wide range of companies in the hotel, restaurant, business travel, venue, meeting, conference and events businesses measurably transform their sales performance. Read our detailed case histories for Whitbread Hotels and Restaurants and SACO Apartments.

Here is what another Client said about our sales management consultancy and sales training:

“MG Sales Performance offered us a tailored solution which suited our business needs perfectly.  All the senior members of the team were involved in the process from the beginning which enabled us to get 100% buy in to the process.  We now have a platform from which we can develop a sales culture, unique to COMO Hotels & Resorts.  The flexibility, progressive approach, continuous support and first class training sessions from the MG team are something I would truly recommend to others.”
Simon Kerr, Commercial Director
COMO Hotels & Resorts

See more testimonials here.

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Vicki Richards
MG recently ran two days of training for our team and the initial results are extremely positive - a highly motivated team who are excited to put into practice new techniques.


Vicki Richards, Director of Sales
& Marketing, Grosvenor House,
A JW Marriott Hotel



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